About us
FOUNDED IN JUNE 2017, THE ASSOCIATION OF HERITAGE AND FOLKLORE (APF) is a Moroccan organization committed to preserving, promoting, and sharing cultural heritage in all its forms — both Moroccan and international.
Through festivals, artistic gatherings, and intercultural initiatives, APF highlights the richness of Moroccan folklore while fostering dialogue among global cultures.
As the driving force behind the Marrakech Choral Meeting, APF affirms its mission to build bridges between musical traditions, generations, and nations — uniting choirs from around the world around universal values: peace, diversity, and spirituality.
Its long-term vision is clear: to make intangible heritage a living tool for cultural, touristic, and human development.
OBJECTIVES OF THE ASSOCIATION
PROMOTE MOROCCAN CULTURE AND HERITAGE
Share the richness of Moroccan traditions, arts, and folklore with an international audience.
FOSTER INTERCULTURAL DIALOGUE
Encourage exchange, mutual understanding, and peaceful coexistence between cultures from around the world.
ENHANCE CULTURAL TOURISM
Contribute to Morocco’s cultural influence and promote the country as a destination for artistic discovery.
Former, sensibiliser et transmettre
Encadrer des ateliers artistiques et intellectuels pour sensibiliser les publics, en particulier les jeunes, à la culture et à la créativité.
OUR PARTNER
The Millennium Agency Prague has been organizing choral festivals since more than 20 years – over 2.000 choirs from all over the world have participated in their events, many of them always returning.
We work in close collaboration with Moroccan choral music experts and outstanding local choirs – one of our aims is to introduce the Moroccan choral scene to the participants and discover a new culture of singing in Morocco.
ORGANIZING COMMITTEE
The organizing committee is made up primarily of passionate volunteers who are dedicated to folklore, heritage, and cultural exchange, and who share the same goals as the association. Today, artists, festivalgoers, organizers, and volunteers come together to shape the success of this international event.